We asked some questions with Krishna Bogati, the SEO expert. So here is some talk from the interview. KB

What SEO means?

SEO is also known as Search Engine Optimization.

What do you do when you need to get any information on something?

You are a student, and you have to select a university in Australia.

What do you do?

How do you search president house? How do you know about the best restaurant in Kathmandu?

Now, you are not going to go and search for each and everything which will be tiring and make you sad at last. Now what you do is go to a Search Engine and Google it (best Italian restaurant in Thamel) and then you take your girlfriend to dinner or lunch. Presently earthquake footage is mostly searched. Now you have maybe guessed something about Search Engine Optimization. We seek the help of a search engine to get help with something easy. SEO is that entity which helps search engines like Google, Yahoo and Bing to know about your presence. Further, it allows clients who want help from any websites, etc.

How does it work?

Its work is to make your website search engine readable or let the search engine know your presence freely. This helps your site to come ahead in the search result making your business more successful.

How the sites comes first in the Search engine?

People still think that a search engine is a person who controls the searches. Search engine read the sites and has got specific rules which are called search engine algorithm. Based on those rules, the search engine optimization of the website is done.

How is it done?

It is technical so can’t be said.

But two ways are off a page and on-page optimization. Off-page, optimization is where marketing job is done. On-page optimization is about the technicality of the site, and it made a crawler and spider readable.

What is the importance of SEO?

Your site reaching the top means your business is increasing. So SEO is also called digital business marketing system. As a conclusion, search engine optimization is a continuous process. It doesn’t complete in one step. Till the site is functional, search engine optimization should be continuously done.