Your face is significant in today’s date as they might be used for things we haven’t even thought about. Not just the things that we don’t know about. Even the companies that we deal with to buy products wants to read our faces so that they can increase their business.

Your face is key to a big part of your life. With social media like Facebook, Twitter, Instagram, you can lead anyone to your personal information and make you insecure. That’s where privacy concerns come in. Would you like if someone is tracking your works?

Would be-be okay with the companies scanning your faces so that they can track you down and sell stuff to you without your consent? Suppose if you are on a website and you are looking for some stuff. What if they scan you will see the emotions you have with your face and use it against you to make you buy those products.

Crazy right? But it is what the advertisers and retailers want, and it is a significant privacy concern for which no one should agree to. However, it may take the world of business to a new level. Doing something without other consent is not a good idea even if it might take bossiness to a new level.

Why should people face the fear of tracking down by different companies with the help of their faces? Why should companies even know about their social media accounts? Using facing recognition technology for such things might not turn right shortly. As your face is the key to unlocking everything you keep private.

If they got the key to your lives its a gold mine to advertisers. They may first attract with their products advertisements and won’t back off until you get one and the tracking continues. It like to handling a coconut to a monkey. At some point, they can make good use of it, but if they try to make a business out of it, people will be going through a lot of trouble.

Until now there are no such thing as you can freely walk up to a store and the shopkeepers don’t know what you are willing to buy. The reason for it is because there is no connection between the offline and online world of a particular person. But if this technology came into existence, things will not remain the same.

Even now we can see an advertisement in social media that make us go crazy and sometimes also attracts. The reason for it is because social media has been programmed like so that you can get what you like and advertisers get the freedom to be in the list if users have been fond of similar things.

However, still, there is need of users permission to buy the stuffs. We are in control of what you choose to get and what we don’t. Some facial recognition companies like RedPepper are putting facial recognition technology in stores and restaurants, offering you deals when you walk in.

however, they require a users permission first. But there are companies that don’t care about such issues. But there are other companies that are using the technology to benefit themselves. Some track down the records of people to send ads and some spot shoplifters as well.

The main problem for these kinds of technology is that they dont have proper rules so that they can be regulated on. However, its going to be both good and bad time for customers being not able to change their face as they are being tracked with it.

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Mina Aryal is a Nepali tech journalist and media expert. She is currently the chief editor of ICT Frame, a leading online tech media outlet in Nepal that covers topics such as technology, business, and entrepreneurship. Aryal has been involved in the field of tech journalism for over a decade and has covered various topics such as internet governance, cybersecurity, e-commerce, and startup ecosystems. She has also been involved in organizing and promoting tech events in Nepal to bring together tech enthusiasts, entrepreneurs, and investors to discuss and collaborate on various topics related to the tech industry. Aryal is considered one of the most influential tech journalists in Nepal and has been recognized for her contributions to the field.