Your face is a really important in today’s date as they might be used for things we haven’t even thought about. Not just the things that we don’t know about. Even the companies that we deal with to buy products wants to read our faces so that they can increase their business. Your face is a key to a big part of your life. With social medias like Facebook, twitter, instagram, you face can lead anyone to your person information and make you insecure. Thats where privacy concerns come in. Would you like if someone is tracking your works? Would be be okay with the companies scanning your faces so that they can track you down and sell stuffs to you without your consent? Suppose if you are in a website and you are looking for some stuffs. what if they scan you will the emotions you have with your face and use it against you to make you buy those products. Crazy right? But it is what the advertisers and retailers want and it is a big privacy concern for which no one should agree to. However it may take the world of business to a new level. Doing something without other consent is not a good idea even if it might take bossiness to a new level. Why should people face the fear of being track down by different companies with the help of their faces? why should companies even know about their social media accounts? Using facing recognition technology for such things might not turn good in the near future. as your face is the key to unlocking everything you keep private. If they got the key to your lives its a gold mine to advertisers. they may first attract with their products advertisements and wont back off until you get one and the tracking continues. It like handling a coconut to a monkey. At some point they can make a good use of it but if they try to just make business out of it, people will be going through lot of trouble. Until now there are no such thing as you can freely walk up to a store and the shopkeepers don’t know what you are willing to buy. The reason for it is because there is no connection between the offline and online world of a certain person. But if this technology came into existence, things will not remain the same. Even now we can see advertisement in the social media that make us go crazy and sometimes even attracts. The reason for it is because social medias have been programmed like so that you can get what you like and advertisers get the freedom to be in list if users have been fond of similar things. However still there is need of users permission to buy the stuffs. We are in control of what you choose to get and what we don’t. Some facial recognition companies like RedPepper are putting facial recognition technology in stores and restaurants, offering you deals when you walk in. however they require a users permission first. But there are companies that don’t care about such issues. But there are other companies that are using the technology to benefit themselves. Some track down the records of people to send ads and some spot shoplifters as well. The main problem for these kinds of technology is that they dont have proper rules so that they can be regulated on. However its going to be both good and bad time for customers being not able to change their face as they are being tracked with it.