14th May 2021, Kathmandu
Worldwide pandemic has made people compelled to stay indoors as Government and the Provinces have declared lockdowns and bans. The number of people using internet services and staying online has increased rapidly. The most used apps during this time are Youtube and Tiktok.
So, Youtube is giving its TikTok competitor, YouTube Shorts, a booster of cash to help it better compete with the rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shor’s creators for their most viewed and most engaging content over the course of 2021 and 2022.YouTube will reach out to creators each month whose videos exceed the highest to reward them for their content and contributors.
There are no criteria for participating in this program. Anyone is eligible to receive rewards by creating original content for YouTube shorts.
YouTube has not mentioned in detail the fund’s operation and specific thresholds. The company has declared that only “original” content will gain the reward. However, it didn’t speak about the checking process to ensure the content isn’t already uploaded on another platform, like reels, Snapchat or TikTok.
Instead, YouTube said that more details about the payments and qualifications would be available when the fund’s launch comes closer, maybe in the next few months. It also said that it has paid out over $30 billion to creators, artists, and media companies over the last three years. It expects the new fund will help it to build a long-term monetization model for Shorts on YouTube going forward.
After the launch, Youtube has rolled out other features to shorts, support for captions, the ability to record up to 60 seconds with the shorts camera, adding clips from the gallery of your phone to your recordings made with the short cameras, and the ability to use simple basic filters to edit the correct videos; Youtube has also stated that more effects will arrive in the upcoming days.
It says that the new fund will roll out in the coming months and will listen to the feedback and reviews from the creator community to develop a long-term program designed for YouTube shorts.